Archetype Innovations was founded in 2008 upon the knowledge that electronic health records (or EHRs) needed to become a part of healthcare education, with the belief that we had a more effective way to incorporate one into curricula, and with a desire to make this invaluable way of learning affordable for students.

Our primary goal was for EHR Go to be easy and fun to use. Prioritizing the incredible diversity of our cases and content, as well as the multidisciplinary and interprofessional nature of the EHR has ensured that EHR Go is an electronic health record designed to teach better human-to-human interaction in healthcare – and has helped establish that we are the best at what we do.


Don Annala


Kathleen Annala

Kathleen Annala

CEO & President

Shad Neese

Executive Vice President & CTO

Origin Story

In 2007, co-founder Kathleen Annala was teaching nursing and interprofessional education with the only educationally-available EHR system at the time. She had helped develop the academic EHR and could visualize the potential benefits to education, but the EHR system was still frustratingly difficult and expensive. That’s when she decided to take a major leap and go “all-in,” making the switch from teaching to becoming a business owner. She and her husband Don joined up with creative mind and technical genius Shad Neese to create a dedicated educational EHR. Archetype Innovations’ Neehr Perfect educational EHR was released in 2009 and took off quickly. Neehr Perfect was widely used in colleges and universities by 2010.

Kathleen still wasn’t satisfied. She had planned to bring an easy but powerful EHR to healthcare education, but she also wanted an EHR that was easy enough to use as a case study delivery method in the classroom yet powerful enough to work for high fidelity simulations in the lab. She wanted all of this without any upkeep or maintenance, and with very little training or orientation. So the Neehr Perfect team went back to the drawing board.

Hard work, knowledge, passion, and perseverance paid off. In 2015 the updated platform was finally born: EHR Go. The Archetype team created EHR Go with years of experience, knowledge, compassion, and a whole lot of moxie. We listened to our users and saw what educators needed to make their students successful. The result is the greatest EHR for education ever. Faculty use it in the classroom, assign it as homework, and most programs that use EHR Go see their usage grow and expand every academic term. Even typically grumpy students love it!

Product Demos Are Personalized, Friendly & Free

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Archetype Culture 101

We are passionate about what we do. These are the rules we choose to live by.

Be kind.

You’ll find this in every interaction with us.

Listen to users.

Customer feedback and suggestions are always heard. It’s how we keep our products relevant for you.

Stay affordable.

We price our products so that students can afford to benefit from them.

Remain curious.

You’ll find this exemplified in our diverse cases and content.

Keep it simple.

We think teaching/learning tools should be the easiest part of teaching or learning.

Go Beyond

We support Duluth’s Bus Bike Walk month.

Archetype Innovations is a virtual-based, family and community-friendly company. We don’t just believe in fostering healthy communities: we stand behind this belief by investing in positive works going on in our communities. At Archetype, we like to Go beyond.

Archetype Innovations is a proud sponsor of Zeitgeist Center for Arts & Community (Zeitgeist) in our hometown of Duluth, Minnesota. Zeitgeist is a non-profit arts and community development organization. Zeitgeist knows that thriving communities have deep artistic roots and that creative expression can bring disparate people together. The Zeitgeist believes that neighborhoods are stronger, safer, and healthier when they’re built for people. In addition to supporting Zeitgeist directly, Archetype specifically supports a few of Zeitgeist’s programs – the Mexican / Latino / Hispanic heritage and culture art show and cultural dinner and film, the Renegade Theater Company which is known for socially-responsible provocation, and Duluth’s Bus Bike Walk month to celebrate, educate, and encourage people-powered modes of getting around – for work, errands, recreation, shopping, and school.

Learn more about Zeitgeist