When Archetype Innovations was founded in 2008, we set out to design the most powerful resource for healthcare education we could imagine. The healthcare field was at a crossroads, and it was clear that electronic health records (EHRs) needed to be incorporated into healthcare curricula in a meaningful way. At Archetype, our goal was to create an affordable, educational tool that would bring a human-centered approach to the heart of the technology.

With that in mind, we built EHR Go to introduce students to the complexities and nuance of practice, while being simple and fun to use. We created diverse and realistic patient cases and content, all within a multidisciplinary and interprofessional educational EHR. In a field that is rapidly changing, we innovate on the leading edge while staying true to our original goal: Teach students to focus on patients, not technology. EHR Go is the educational EHR platform that cares.


Don Annala


Kathleen Annala

Kathleen Annala

CEO & President

Shad Neese

Executive Vice President & CTO

Origin Story

In 2007, co-founder Kathleen Annala was teaching nursing and interprofessional education with the only educationally-available EHR system at the time. She had helped develop the academic EHR and could visualize the potential benefits to education, but the EHR system was still frustratingly difficult and expensive. That’s when she decided to take a major leap and go “all-in,” making the switch from teaching to becoming a business owner. She and her husband Don joined up with creative mind and technical genius Shad Neese to create a dedicated educational EHR. Archetype Innovations’ Neehr Perfect educational EHR was released in 2009 and took off quickly. Neehr Perfect was widely used in colleges and universities by 2010.

Kathleen still wasn’t satisfied. She had planned to bring an easy but powerful EHR to healthcare education, but she also wanted an EHR that was easy enough to use as a case study delivery method in the classroom yet powerful enough to work for high fidelity simulations in the lab. She wanted all of this without any upkeep or maintenance, and with very little training or orientation. So the Neehr Perfect team went back to the drawing board.

Hard work, knowledge, passion, and perseverance paid off. In 2015 the updated platform was finally born: EHR Go. The Archetype team created EHR Go with years of experience, knowledge, compassion, and a whole lot of moxie. We listened to our users and saw what educators needed to make their students successful. The result is the greatest EHR for education ever. Faculty use it in the classroom, assign it as homework, and most programs that use EHR Go see their usage grow and expand every academic term. Even typically grumpy students love it!

Product Demos Are Personalized, Friendly & Free

We'll chat about your needs and walk you through our EHR.

Archetype Culture 101

We are passionate about what we do. These are the rules we choose to live by.

Be kind.

You’ll find this in every interaction with us.

Listen to users.

Customer feedback and suggestions are always heard. It’s how we keep our products relevant for you.

Stay affordable.

We price our products so that students can afford to benefit from them.

Remain curious.

You’ll find this exemplified in our diverse cases and content.

Keep it simple.

We think teaching/learning tools should be the easiest part of teaching or learning.

Go Beyond

Archetype Innovations is a virtual-based, family and community-friendly company. We don’t just believe in fostering healthy communities: we stand behind this belief by investing in positive works going on in our communities and industry.

At Archetype, we like to Go beyond.

Archetype Innovations is proud to sponsor:

Zeitgeist Center for Arts & Community (Zeitgeist) in our hometown of Duluth, Minnesota. Zeitgeist is a non-profit arts and community development organization.

Zeitgeist knows that thriving communities have deep artistic roots and that creative expression can bring disparate people together. The Zeitgeist believes that neighborhoods are stronger, safer, and healthier when they’re built for people.

In addition to supporting Zeitgeist directly, Archetype specifically supports a few of Zeitgeist’s programs – the Mexican / Latino / Hispanic heritage and culture art show and cultural dinner and film, the Renegade Theater Company which is known for socially-responsible provocation.
Learn more about Zeitgeist

We support Duluth’s Bus Bike Walk month.

Duluth’s Bus Bike Walk Month to celebrate, educate, and encourage people-powered modes of getting around – for work, errands, recreation, shopping, and school.

Griffith Lodge #735
2019 Golf Outing Sponsor
Learn more about Griffith Lodge #735

American Association of Colleges of Pharmacy (AACP)
2019 Annual Meeting Bronze Level Sponsor & Professional Supporter Program
Learn more about AACP

Nutrition and Dietetic Educators and Preceptors (NDEP)
2019 Spring Regional Meetings Platinum Sponsor
Learn more about NDEP

International Nursing Association for Clinical Simulation and Learning (INACSL)
2019 Education Conference Sponsor
Learn more about INACSL

American Health Information Management Association (AHIMA)
2019 Assembly on Education Sponsor
Learn more about AHIMA

Society of Simulation in Healthcare (SSH)
Association of Standardized Patient Educators (ASPE)
International Nursing Association for Clinical Simulation and Learning (INACSL)
2019 Regional Simulation Workshops Silver Level Sponsor
Learn more about the Regional Simulation Workshops